I AM
AJ FERGUSON
DAD. FOUNDER. ENTREPRENEUR. SPEAKER.
I make stuff for dads and help brands talk to men without the waffle.
“Show up. Be useful. Don’t be a knob.”
About
Family first.
Then the work.
I’m AJ, dad and founder of Dadsnet. Based in the UK. Football fan. Straight talker. The photo says more than a bio ever will: I’m building this around the people who matter most.
Through Dad Chat / Dad Chat Live Q&AJ I talk to dads live, no fluff. Through Dadsnet I build the UK dad community. This site is me. The community lives at thedadsnet.com. This is the start, and I’m showing up for it.
Work
What I do
Founder
Entrepreneur
Speaker
Writing
On Substack
22 Sep 2026
If I Had to Grow a Business and Still Be Present for My Kids
Growing a business while you have kids is hard.
21 Sep 2026
How Are Brands Still Wasting So Much Money?
I just found something out that made me properly angry.

